Page - POP Rich Media
POP Rich media services
Cedemo is the market leader in France, delivering video marketing collateral to blue-chip retailers and e-tailers to increase sales conversion at the point of purchase.
POP rich media is a powerful force in retail and e-tail
- Succinctly delivering a real in-game experience
- Making the best of the product accessible
- Increasing dwell time in-store
- Providing a platform for cross selling and up-selling
- Increasing POP conversion into sales
- Increasing click through on the web
Cedemo works exclusively as a white label B2B service and is now expanding into Spain, Italy, UK, Germany and Scandinavia.
Cedemo has relationships with all game and consumer software publishers for all platforms (PlayStation, Nintendo, Microsoft etc). Content is sourced globally to produce High Definition extended in-game (and software) video trailers, screen shots and other marketing collateral. Typically Cedemo produce 100 games videos each month and cover the Top 50 European games for all platforms. Blockbuster titles have an additional local language voice over. A bespoke service for exclusive content and promotion is also available.
Cedemo has an advanced web streaming platform and uses a pan-European infrastructure to stream at up to 3mb/s with auto-bandwidth and player detection. Cedemo streams up to 1 million video trailers per month using Flash, WMV, QuickTime and Real players.
Cedemo has a database of over 10,000 video trailers for games and software products. Cedemo video trailers are automatically matched to client’s product databases.
A content management system and advertising management system deliver comprehensive reporting to clients. For security each client sits within a walled garden.
Cedemo delivers in-store content on interactive DVD and BluRay discs or to in-store remote media systems. Updating is monthly or weekly depending on the product release schedule. All these delivery channels allow content to be modified for different demographic groups and time periods.